Case Study - From Burnout to Balance: A CEO's Transformation
How Sarah transformed from an overwhelmed, burnt-out CEO to a balanced leader making more money while working less.
- Client
- Sarah M.
- Year
- Service
- Executive Mindset Coaching
The Challenge
When Sarah first came to The Freedom Formula, she was the textbook example of entrepreneurial burnout. Despite running a successful 7-figure business, she felt trapped by her own creation. Working 80+ hour weeks had become her norm, and the mere thought of taking time off triggered intense anxiety.
"I built this business to have freedom," she told me during our discovery call, "but I've never felt more trapped."
Sarah's limiting beliefs about success were keeping her stuck in a cycle of overwork. She believed that if she wasn't constantly hustling, everything would fall apart. This fear-based mindset was not only destroying her health and relationships - it was actually limiting her business growth.
The Transformation Journey
We began with deep mindset work, uncovering the root causes of Sarah's workaholic patterns. Through our weekly coaching sessions, we discovered that her need to control everything stemmed from childhood experiences of instability. Once she understood this connection, we could begin rewiring these patterns.
- Mindset Reprogramming
- Delegation Strategies
- Boundary Setting
- Self-Worth Work
The breakthrough came when Sarah realized that her worth wasn't tied to how many hours she worked. We implemented practical strategies to help her delegate effectively and trust her team. Most importantly, we worked on her relationship with rest and recovery.
Also since it'll be a week before we talk, you should know I'm getting a FACIAL in the middle of TUESDAY who is she?!?? & I'm going into 2024 with THREE days off in a week. Making more money than I was when we started together & I barely had 1 day off!!! Excuse me while I cry.
CEO & Entrepreneur
The Results
The transformation has been nothing short of remarkable. Not only has Sarah restructured her business to run without her constant presence, but she's also seen unprecedented growth. By working less and focusing on high-impact activities, she's actually increased her revenue while reclaiming her life.
- Revenue increase
- 3x
- Off per week
- 3 days
- Fewer work hours
- 50%
- Life satisfaction
- 100%
Today, Sarah embodies the true meaning of The Freedom Formula. She's proof that success doesn't require sacrifice - it requires the right mindset and strategies. Her business thrives while she enjoys facials on Tuesday afternoons and takes real time off without guilt or anxiety.
"The Freedom Formula didn't just change my business," Sarah reflects, "it gave me my life back. I finally have the freedom I was always chasing."